EQUiTOR Value Advisory Private Limited

सामान्य जानकारी

When the most respected business group in India wanted to isolate the influence and financial value of the family name on the business, they entrusted it to EQUITOR and its global partnership.

EQUiTOR Value Advisory Private Limited was set up at the turn of the millennium as a response to the increasing need to isolate the influence of brands as business assets. Questions were being regularly raised (particularly in context of large transactions) about the constitution of the undefined and unrecognized value lying outside the balance sheet. When the media announced that KRAFT paid primarily for the Cadbury’s brand, most people wondered about the financial implications of that statement. It was inexplicable that there was no acceptable mechanism for the financial recognition and governance of these assets.

Over the last decade, EQUiTOR has played a pioneering role in establishing the need for making brands accountable for value creation. In 2001, EQUiTOR got together with Interbrand (the worlds’ leader in brand valuation) to create a publicly acknowledged thought leader in India, getting companies to financially recognize and use their brands as their leading performance assets.

In 2007, EQUiTOR had reverted to its independent status as a boutique brand value advisory. By 2008 the firm had begun working in the MENA region and extended its footprint to the Far East in 2011.

From supporting acquisitions and brand licensing programs to integrating brand extensions into business planning exercises,

EQUiTOR has a unique experience base that has delivered in excess of
$ 3.5 billion in additional shareholder value. The firm's skill base is spread across New York, London, Bangalore, Singapore and Melbourne and has the combined benefit of over 200 assignments in 25 markets.

In supplement to its brand management focus, EQUiTOR has recently added a leadership and innovation practice that assists clients in driving disruptive growth plans, anchored firmly to their brand drivers.